I headed back home recently to celebrate my birthday with my parents. And celebrate I did by eating a burger in the heart of New York City: Times Square. We decided to check out Heartland Brewery’s HB Burger which touts itself as “the only full-service burger-oriented restaurant in the Times Square area”. I opted for their standard HB burger which uses fresh ground Pat LaFreida patties and tops them with aged NY cheddar, bacon, lettuce, tomato, an onion ring (!) and garlic aioli all on a brioche bun.
The burger came out medium as requested (and I should hope so if burgers are your business!). In typical LaFrieda fashion, the meat was juicy and delicious. Bacon was smoky and crisp, pairing nicely with the aged cheddar. My only complaint would be the bun. It’s no secret that brioche buns aren’t my first choice, but when done well they can be excellent. This bun was overly dry which totally threw off the great taste of all the other burger components. Oh sure, it came in handy sopping up all the meat juices, but having to take extra sips of my beer in between bites became tiresome. My mom order the crab cake burger and had the same complaint, eventually giving up on the bun entirely. Some of the other burgers are served on a potato bun, which I would have preferred but obviously wouldn’t have been able to contain all the toppings. In any case, this was still a solid burger that you can enjoy right in the middle of all the hustle and bustle of NYC (without any creepy costumed characters trying to steal your fries).
Burger rating: “B”